It's really precious to the growth of my business." So what I've been talking about with our customers and what I've been hearing from influencers and folks on the manufacturing side is that everyone's trying to get back to their fundamentals. It's more back to, "Okay, each lead that comes in is really precious to my team. We're no longer under the deluge of more jobs than we can handle. And I think that there is a shift back to that. We had to really scrap and fight for each lead that we got, and we had to treat them like they were gold.
Each lead was something that we needed to treat with care because there weren't as many of them. So if we go back and we think about the way we thought about leads in 2019, early 2020, we really thought about each lead as being precious. They happened because of chaotic forces in the market as a whole. As a business owner, as a marketing leader, as a sales leader, 20 were kind of anomalies. I think the smartest way I've heard to think about the lead flow and the sales funnel and how that works today is actually going back to 2019, not looking at 2021 or 2022. Pam Torrey: Yeah, so I think there's really been a paradigm shift in the last six to eight months that everyone's been experiencing. I've been doing this for a long time and before even 10 years ago, no one would even, "What's a funnel? How does that work?" So kind of talk about where we are today with all of this new way of thinking. Because you know what? It's changed a lot. But first of all, let's talk about the way that roofing companies should be thinking about lead flow and sales funnels today. Well, okay, so let's talk a little bit about, we're wanting to talk about aligning sales and marketing and lead conversion. And I tell you what, the creativity, the passion of opera of course, is perfect for home improvement. So everything that I have learned, I've learned in the field essentially. I have a much more diverse set of skills that I've trained for that have nothing to do with this. I actually have a bachelor's and master's degree in opera performance, so not your typical marketing director. And fun fact, I'm a little unorthodox in how I got here. Before that, I did B2B sales for Apple for a couple of years. Just for some context too about where I come from, prior to working at Ingage, I was doing marketing, primarily lead generation and event management for a large fintech company based in Chicago where I live. Share them with people who need them instantly through our cloud-based platform, and then measure their impact and help to make every rep their best rep through rich analytics on the backend of our platform. We help our customers to be able to create dynamic, interactive, engaging presentations.
Ingage, for those of you who don't know, is the leading sales presentation platform for the home improvement industry. I've been here for almost three and a half years, was hired in late 2019 to join the company. Pam Torrey: Yeah, so as Heidi said, I'm Pam Tory. So before we dive into that, if you could please introduce yourself and tell us a little bit about Ingage. So it's a really applicable topic right now. I think we've all seen the outcome when sales and marketing don't work together. This is probably one of my top things is how do sales and marketing work together? And if they don't, all the bad things that can happen.
Ellsworth: I'm really excited about this conversation. This is Heidi Ellsworth and I am road tripping east today to visit with someone who I think is pretty dang amazing when it comes to marketing and looking at the whole marketing technologies.
Ellsworth: Hello and welcome to another Roofing Road Trips from RoofersCoffeeShop. Listen for insights, interviews, and exciting news in the roofing industry today.
#COFFEE BREAK PODCAST TRANSCRIPTS PROFESSIONAL#
Explore the roofing industry through the eyes of a long-term professional within the trade. Speaker 1: Welcome to Roofing Road Trips with Heidi. Editor's note: The following is the transcript of a live interview with Pam Torrey, Director of Marketing for Ingage You can read the interview below or listen to the podcast.
0 kommentar(er)
